Innovative Business Ideas – Women’s Answer to the Pandemic

Innovative Business Ideas – Women’s Answer to the Pandemic

During this one year of living with Coronavirus, the world simultaneously began to fight the virus and economic problems. Pandemics’Pandemics’ effects on people’s lives are actively discussed in the media, public or online discussions. These influences are different for different social strata and groups, especially for women, whose legal, social, and economic status are still facing many barriers to overcome. The loss of jobs resulting from the pandemic, or remote work regime, has put them in great trouble and again exacerbated the inequalities that existed before the pandemic. In response to new challenges, before states take adequate steps, some women try to solve their own problems and those around them, and even more so – they are struggling to start new businesses.

Newspapers such as the BBC, The Guardian, and Forbes actively publish articles about women who have begun to adapt their businesses and/or implement new business ideas during pandemic constraints. Interestingly, a large proportion of women saw significant economic gains; Found a case that actually interested them; Some of them have made the business a part of their daily lives and even employed family members.

Among the most popular business ideas is the collaboration of self-care products and delivery services. If you are well versed in this type of product and know what women and men at home during the pandemic will need, then you may be interested in the idea of ​​30-year-old Natalie James. She has been working in the fashion industry for a long time, and during the pandemic, she decided to create a “beauty box” where she would place various products. The box has a special and individual design. She created a site from which users can connect and order products. Unlike social networks, the site is much more user-friendly, requires no human resources, and Natalie handles orders alone. Her business has become so popular that even well-known brands offer collaboration.

Another interesting trend is observed in social networks during the pandemic. From photos of our daily lives, we moved into the kitchen and actively shared photos of the dishes we prepared with our friends. The recipes and dishes of Caribbean cuisine by a 20-year-old student, Mia Wonders, had a large audience on social media. That is why she decided to turn this activity into a business and, in parallel with her studies, started taking orders. Thanks to its original design and delicious dishes, Mia’sMia’s orders are growing daily. She prepares the dishes together with her family members and provides the delivery service.

Restrictions closed restaurants, cafes, bars, movie theaters, clubs, and other entertainment venues in the cities. To keep London fun-loving people and couples from experiencing this loss, Carolyn, a 25-year-old medical student, created a “fun box” – box42, where she placed board games, soft drinks, and various sweets. She makes the box herself, creates a set of fun toys, and no one knows what they will find in the box. Therefore, meetings of friends or acquaintances with Carolyn’sCarolyn’s can be full of surprises.

Megan Reel, the founder of one of the most famous dance studios in the US, decided to hold virtual dance lessons after the schools and dance halls were closed due to restrictions. She and her team set up a platform where they posted lessons prepared by the teachers. The students of the studio liked the idea very much, and other interested people soon appeared. Along with dance lessons, yoga, fitness, and music lessons also appeared on the platform.

The pandemic particularly affected small and medium-sized businesses. By the time we all moved into the online space, the right marketing strategies and campaigns became vital for such companies. That’sThat’s why Charlie, 34, from Newcastle, a marketer by profession and is actively involved in SME development, founded the Charliecomms Consulting Center. He sets up social media strategies and offers recommendations to dozens of companies based on his own experience. Charlie first created a website where he posted information about popular projects he had implemented. He thinks that companies need the support of an experienced person in times of crisis, the finances of which they may not have today, so Charlie helps them at a discounted price but still manages to receive additional income.

Some people did not answer the question posed before the pandemic – what was their hobby. Staying at home during the pandemic allowed them to find interesting activities to pursue. Their ideas may not be particularly innovative, but they adapted to the new reality as much as possible. On the Internet, you will find interesting articles about hobbies that have become a business for women:

Popular business ideas include creating and making handmade greeting cards, especially New Year’sYear’s Eve. Behind these ideas stand women of different professions. Both individual and corporate buyers commit to original ideas and specially tailored cards, gift wrapping boxes, boxes, and holiday decorations.

The pandemic has made us think again about the need for digital marketing and social media in the process of spreading/selling a product, service, or information. Women for Women – With this idea, a pilot from Alaska, Jill Davis, started creating a social media and marketing consulting team for women entrepreneurs. These types of groups work quite actively in different parts of the world. For example, Patricia Poltzer makes info graphs and small promotional videos for startup brands and companies. Funny videos will soon be spread on social networks, Instagram, YouTube. Patricia already has her own “signature.” This type of service is also offered by amateur or professional female graphic designers. They not only create the product but also help the interested people to master Photoshop and other software. For women, the interest in activities that were popular before the pandemic intensified in the work-from-home mode. These include – programming, website design, accounting, creating online booking platforms.

Another interesting idea was created by Casey Woods, a mother of three who started a business with her own children and took care of creating happy evenings for large families during the difficult days of the pandemic. Her idea is to arrange individual cinemas in the home yards. Casey Woods offers users a set of different devices, the purchase of which will make it possible to watch a movie surrounded by loved ones on a large monitor in the backyard comfortably. Case “Cinema Box” is already trendy in New York. Casey’sCasey’s children are actively involved in running the business; for example, they created the website themselves, providing delivery service and technical support. The cold winter days do not scare the family. They say many from the warmer southern states are already interested in their business.

Examples of innovative ideas and adapting businesses to the existing reality during the pandemic can be found in Georgia – authored by businesswomen.

Fifteen Georgian startups have received funding under the ongoing 500 Startups Acceleration Program with the Bank of Georgia and Georgia’sGeorgia’s Innovation and Technology Agency’sAgency’s support. Among them are Nino Dvalidze and Mariam Japaridze. Nino Dvalidze’sDvalidze’s platform “My Nanny” connects parents quickly and easily with the desired nanny. Despite the pandemic, the platform has been operating successfully since September. Mariam Japaridze created an innovative 3D program, Cityscape Pro. The program was created to automate up to 40% of work in architectural visualization automation.

The pandemic did not stop the brand “Spillow,” which produces children’s clothing and adapted its business to the pandemic quickly – began to produce reusable cotton cloth pillows. The Georgian company, founded by Taso Japaridze and director Sopho Chkhaidze, won a grant under the Economic Policy Research Center’sCenter’s project GEclose2EU and launched the brand on Amazon. With its products, the company became Amazon’s Choice, and in November, the Georgian company’s branded facemasks were named one of the 5 best designer facemasks by the British edition of The Sun.

With USAID’s help, online space during the pandemic is actively used by linguist Rena Ajalova, who opened a language training center, “Lingva” for Azerbaijanis living in Marneuli. The center has 150 graduates each year. Despite the pandemic, Rena’s business has not stopped. Training has shifted to online mode. It actively helps young people living in Marneuli to master online platforms.

These examples prove that the pandemic poses new challenges to businesses, including women entrepreneurs, and creates new opportunities. The key is that more people seize these opportunities, generate ideas, and turn them into successful businesses.

Author: Natia Kekenadze